Even the company's website gives an advanced warning for fast dependency on it :). It truly is the finest! No, it's not fat free, it has 7% fat, but trust me... it's by far the best yogurt on the planet (and I've actually tasted tons of them from many countries around the world). You can find this heavenly yogurt at Whole Foods or Bristol Farms. I am even thinking about freezing it -- i am sure it would be great as a frozen yogurt snack. I feel like I should be a spokesperson for this product :) Would love to hear your opinion of it!